In the 1930s, the city of Buenos Aires underwent a profound architectural renewal, ushering in a new era of modernity. The recent proliferation of rationalist-inspired architecture culminated in the construction of the Edificio Kavanagh, a triangular liner 120m high overlooking the city.
La Maison de la Publicité, an High Tech Architecture Ahead of its Time
La Maison de la Publicité is a project designed by Oscar Nitzchke in 1936. The building, a kind of media machine, presents a façade with a fine metallic structure, covered with changing advertisements, long before the first examples of high-tech architecture.